Ryan Day Woodworking

Client Case Study: With a reputation for craftsmanship and detail, Ryan Day Woodworking needed a digital strategy that matched the quality of his work.

We began by establishing a solid technical foundation: fixing broken tracking, aligning GA4 and Google Ads, and consolidating conversions for clean performance reporting. From there, we executed full SEO optimization across both of Ryan’s websites—enhancing visibility, trust signals, and geographic relevance.

This dual-track approach—paid and organic—means Ryan’s online presence now works as hard as he does: attracting high-intent traffic, tracking meaningful actions, and building toward a strong project pipeline.

What We Delivered:

• Verified and debugged Google Tag installation across both sites

• Linked key GA4 events (e.g. purchase, page views) into Google Ads

• Cleaned up and consolidated conversion tracking

• Full SEO audit and implementation across two separate websites

• Local GEO SEO optimization for custom woodworking markets

• Strategic content and on-page enhancements for discoverability

Next Step Strategy:

• Outbound lead generation campaign targeting interior designers and trade professionals

• Custom ad creative (video + graphics)

• Dedicated lead capture landing page

• Optional curated outreach to warm prospects

Scope of Work:

• Google Ads Setup & Optimization

• GA4 + Conversion Tracking Implementation

• Full SEO for Two Websites

• GMB Optimization & GEO SEO

• Strategic Lead Gen Planning