Toronto-Based Medical Aesthetics Studio

Client Case Study:When we first audited this client’s Google Ads and tracking setup, it was clear: the foundation needed a reset.

Their account had inherited a range of misconfigurations—broken tracking, incorrect IDs, and ineffective conversion setups. Without accurate data, campaign performance couldn’t be measured, let alone optimized.

We rebuilt the structure from the ground up—streamlining event tracking, removing unnecessary clutter, and connecting all systems properly. The result: fully functional Google Ads with clean, meaningful data driving real business decisions.

Key Fixes & Wins:

• Removed incorrect tracking ID and implemented the correct Global Site Tag manually into HTML

• Created and connected custom events (bookings, contact forms, key page views) to Google Ads and Analytics

• Cleaned up all legacy conversion actions and set accurate defaults

• Achieved full tracking capability without requiring a GoDaddy plan upgrade

• Enabled user journey tracking for better segmentation (new vs returning users)

What This Means:

• Accurate, real-time conversion tracking

• Smarter, more efficient ad spend

• Streamlined reporting and campaign optimization

• Measurable increase in bookings within the first month

Scope of Work:

• Full Google Ads audit + strategy overhaul

• Conversion setup via Google Tag Manager & GA4

• GMB listing optimization

• Local SEO implementation

• Ongoing Google Ads management