Lara Michelle Beautiful Interiors, NYC & The Hamptons Interior Designer Client Case Study

Client Case Study: For Lara Michelle Beautiful Interiors, an award-winning interior design firm serving New York City, The Hamptons, Westchester, Greenwich, Fairfield County, CT, and Florida, RSC Digital Marketing provided a comprehensive SEO and digital positioning program focused on increasing online visibility, strengthening search performance, and refining the brand’s digital foundation.

The engagement included a full technical SEO cleanup, ongoing optimization, analytics and reporting, Pinterest optimization across portfolio and landing pages, and strategic positioning support for an evolving sub-brand initiative. As the relationship evolved, the program expanded to include SEO consulting and training for Lara Michelle’s internal development and marketing team.

Scope of Work: Technical SEO Cleanup & Optimization

• Meta title and meta description optimization

• Heading structure corrections

• Image alt text optimization

• SEO scoring improvements

• On-page optimization refinements

• Keyword positioning enhancements

• Ongoing analytics tracking and reporting
  

Pinterest & Portfolio Optimization

• 24 landing pages optimized

• 12 portfolio pages optimized

• Pinterest positioning and optimization strategy

• Editorial-style portfolio refinement for increased search visibility
  

Results

• 50%+ organic traffic increase

• A+ SEO score following technical optimization

• 100% meta information optimization score

• Increased homepage visibility and search positioning

• Pinterest optimization across 24 landing pages and 12 portfolio pages

• Expanded digital positioning across NYC, The Hamptons, Westchester, Greenwich, Fairfield County, CT, and Florida markets